Kolkatan Brand Parama Is Bringing The Saree Blouse Into The Spotlight

Do you wish to make a style statement with designer blouses this festive season? Then, Parama will dazzle you with its artistic designs and you will be left spoiled for choice!

Gone are the days when women focused on only getting the saree right with the blouse being just a supporting piece in the ethnic ensemble. Now, the 'blouse' has rightfully taken centrestage, mesmerising everyone with the amazing designs and cuts and of course, basking in the limelight far too often. Indeed, donning a well-crafted blouse that's woven till perfection is powerful enough to create a fashion statement on its own and this concept has been wonderfully explored by Parama, a homegrown brand in Kolkata. 

A brainchild of Parama Ghosh who is skilled at tailoring some top-notch embroidery motifs that includes awe-inspiring sketches, this homegrown indie brand is bound to become your go-to place for some serious blouse affair! The owner draws inspiration from art, music, cinema and literature with heavy undertones of the local flavour embedded in the comfortable, easy-to-wear fabrics. The joy of being a woman is brilliantly portrayed in the pieces that scream femininity and perfect for festive wear. With Kali Pujo and Diwali around the corner, you can stock up on some extraordinary blouses that will double the oomph of your traditional avatar!

Be it the signature Pakhi blouse (embroidered leaves and branches with wooden birds) weaved out of Mangalgiri cotton, or the Amaltash flowers entwined on purple Khadi cotton or perhaps, the classic Marigold blouse that features marigold art laced on Script Print cotton, each and every design is rooted in the multi-faceted Bengali culture that is steeped in tradition and heritage. The bestsellers also include the bold and modish Frida Kahlo blouse and the rather creative Calcutta Skyline blouse, which will amp up your fashion game in a blink! 

Image courtesy: Parama (Facebook)

Vertical, Header and Social image courtesy: Parama (Facebook)