Upgrade Your Summer Wardrobe With These 9 Homegrown Fashion Brands

We have compiled a list of nine exciting, eco-conscious, and sustainable indie fashion labels to shop from this summer.

With an increasing number of shoppers slowly becoming more eco-conscious and endorsing sustainable fashion, a number of locally-owned fashion labels are actively incorporating the same into their methods of production. A sense of awareness is being created that highlights the importance of upcycling and recycling garments. So, instead of shopping from those cliched fast fashion brands this summer, here are nine indie fashion labels that you ought to be shopping from. Check them out. 

1. Bunaai

If playful tie-dye prints are your thing, then this traditional yet contemporary brand will become your absolute favourite. That's not all, as Bunaai also offers tailored pieces, warm-hued co-ordinated sets, comfy jumpsuits, classic kurta sets, flowy capes, and breezy kaftans, that will help give your wardrobe an exciting summer makeover. 

Price range:  Rs 2000 onwards 
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2. Doodlage 

This sustainable high fashion brand is a responsible shopper’s favourite as it offers quirky designs and trendy patterns after upcycling and recycling industrial waste. So, why not invest in their flowy cotton Mable Paneled set or stylish Reo pants to add a couple of funky pieces to your summer wardrobe?

Price range:  Rs 4500 onwards 
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3. Koai

This label showcases the ancient Indian technique of Dabu Printing in its designs that can be added straight to your collection of modern wear. Their offerings span vibrant prints on plush and luxurious fabrics like silk, chiffon, satin, and georgette. Choose from fun abstract wrap tops, summery floral bustiers and matching pants, or a cute zig-zag frill dress to flaunt this summer. 

Price range:  Rs 5900 onwards
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4.  Crow

If minimalist silhouettes are synonymous with your style, then Crow is the ideal label for you! This sustainable clothing and lifestyle brand offers simple yet sophisticated pieces for you to splurge on, be it flowy tunics or vintage skirts. Also, don't miss out on its collection of cute pastel and floral handspun tie-up face masks, which provide a classy finishing touch to your look.  

Price:  Rs 3,500 onwards 
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5. Urban Suburban

The brainchild of three Gujarati sisters, Urban Suburban is the perfect store for you if you’re looking to invest in some pocket-friendly and vacation-inspired playsuits, polka dot tie-up crop tops, or flowy puff-sleeved backless dresses. Put an outfit together and click some vacation #OOTD pictures for the ‘gram while sitting at home!

Price:  Rs 500 onwards 
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6. Tjori

Pic Credits: Instagram/tjoritreasures

Tjori offers exquisite yet pocket-friendly ethnic pieces that feature Kalamkari, Ajrakh, and hand block prints. If an Indo-western look is what you’re aiming for this season, check out their soothing pastel coloured blouses and slip tops, or their Itak print crop tops that you can pair with cute shorts or flowy pants. We also love their range of footwear, beit their peppy Kolhapuris, classy juttis, or cute Indo-western block heels. 

Price: Rs. 699 onwards  
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7. SPACE   

This premium high-street brand curates minimal yet elegant pieces for sustainable and eco-conscious millennials. If you’re planning a quick staycation or simply browsing for comfortable work-from-home attire, you’ll really appreciate their asymmetrical sandy peach cord sets, lush lilac dresses, and breezy maxi dresses. 

Price: Rs. 2990 onwards 
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8. Tara And I 

A prêt-a-porter label as they call themselves, Tara And I offers comfortable and airy silhouettes, giving your wardrobe a casual yet elevated look. Their eye-catching colour-blocked panel jumpsuits and mini print dresses are tailored using beautiful silks and fresh cotton. These are ideal for those Zoom parties with your friends, as well as those long evening strolls at the park.

 Price: Rs. 5500 onwards
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9. Ani Clothing 

Ani Clothing is yet another sustainable fashion brand that aims to redefine fast fashion by producing garments from organic and recycled fabrics. A cutesy Smocked Daisy top or a Check Princess Corset blouse to throw on with your flowy palazzos or skirts would be our top picks from their collection.  

Price: Rs. 2700 onwards   
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