Meet PC Musthafa, A Coolie’s Son Who Raised A ₹294 Crore Company By Selling Idli & Dosa Batter!

Rising from the ashes and becoming a flaming phoenix, PC Musthafa’s journey is all the inspiration that you can possibly get today!

Each one of us has our own share of hardships and struggles in life. For some, they may show up early, while others may experience them during the later stages of life. However, what remains the same for all of us is the kind of attitude and determination we should muster to smash all the stumbling blocks that stymie our way. Just as how this son of a father who worked as a coolie and a mother who never went to school did. 

From failing in school to building a company worth over 100 crores, here’s PC Musthafa’s journey that will only galvanize you to dream big and work equally hard for it, no matter how many odds are against you.


Hailing from a small and remote village in Chennalode in Wayanad district, Kerala, PC Musthafa didn’t have the kind of childhood that most of us dearly treasure today. As his father’s meager income wasn’t enough to support the family, he used to work in the same field to earn extra money after attending school. As a result, spending most of his time working, he couldn’t give his best shot at school and consequently failed the 6th grade. 

However, that didn’t dissuade him from burning the midnight oil as he picked himself up and ended up topping his 10th class board exams! 


Today, PC Musthafa is the founder of iD Fresh Food - a ready-to-eat food manufacturer, and has employed more than a thousand youngsters from many rural parts of the country. From selling 100 packets a day to raising the bar to approx 55,000 daily, he and his team of skilled workers work with an aim to make iD Fresh Food a globally celebrated brand. 

With all his persistence and hard work, he has carved a niche for himself, to the extent that today he’s known as the ‘Breakfast King’ of the country, whose annual turnover was around Rs 100 crores in the year 2015-2016, which increased to Rs 182 crores in 2017-2018. His graph has only seen an upward direction as in the financial year ending in 2021, he has earned a revenue of Rs 294 crores

Musthafa PC

Pic Credits: NewsTrend & Retail4Growth


From sleeping on an empty stomach to giving the country a choice of eating healthy and preservative-free food with his Idli and Dosa batters, PC Musthafa is living proof that you are bigger than your problems!

Social & Vertical Image Credits: NewsTrend & Retail4Growth

Header Image Credits: Simplylifeindia, Restaurantindia.in, & Retail4Growth

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